ACCELIGIZE WINS GOLD STEVIE® AWARD IN 2023 INTERNATIONAL BUSINESS AWARDS®
[Texas, United States] – 14th August, 2023 – ACCELIGIZE was named the winner of a GOLD Stevie® Award in the “Advertising, Marketing, & Public Relations” category as the “Company of the Year” at The 20th Annual International Business Awards®.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others. This year’s competition also featured a number of new categories to recognize organizations’ and individuals’ achievements in sustainability initiatives.
ACCELIGIZE won in the “Company of the Year –Advertising, Marketing, & Public Relations” category for Medium-size.
Acceligize has been at the forefront of providing global sales & marketing support solutions in a global marketing environment. One of the Stevie Awards judge in the jury commented “ Acceligize is one of the best entries we have received in this competition” and another judge from the jury appreciated Acceligize’s work and commented “Acceligize has demonstrated exceptional achievements and growth in the B2B performance marketing industry. Their self-funded approach, with a steady YOY growth rate of over 30% (even during pandemic years), is commendable. Their expansion into new markets, opening of multiple global offices, and onboarding of prominent customers showcase their success in becoming a reliable marketing partner for leading technology companies and media agencies. The company’s growth and retention rates, along with their industry recognition, reinforce their status as a player in the B2B performance marketing space”. Earlier this year, Acceligize won a Bronze Stevie Award at MENA Stevie Awards for Innovation in Technology & Database Marketing, in March at Ras Al Khaimah, United Arab Emirates and recently Acceligize was also named as the Outstanding Marketing Organization of 2023 at the Marketing 2.0 Conference in Las Vegas, United States
On Receiving this Golde Stevie Award, Rahim Khetani Director of Acceligize said “This recognition is a testament to our commitment to innovation, quality, and outstanding performance in sales, customer service and technology implementation & usage at a global scale. This is a significant achievement and underscores the remarkable efforts put forth by each member of our team and it is through our team’s collective abilities and support that we’ve been able to reach such heights of success. This award speaks volumes about our team’s dedication to exceeding customer expectations and driving our company forward. 2023 has been a great year for us so far and I am confident that with our united efforts, we will continue to achieve remarkable success in coming time,”
Stevie Award winners were determined by the average scores of more than 230 executives worldwide who participated in the judging process in June and July.
“Nominations to the IBAs get better every year, and this year’s class of Stevie winners is the most impressive yet,” said Stevie Awards president Maggie Miller. “The winners have demonstrated that their organizations have set and achieved lofty goals. We congratulate them on their recognized achievements, and look forward to celebrating them on stage in Rome on 13 October.”
Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.
Acceligize is a global B2B performance marketing agency, providing cutting edge demand generation, lead generation and content marketing solutions in 170 countries and has helped technology companies of all sizes – Small, Medium, Enterprise and Fortune companies achieve their marketing ROI goals with triple AAA quality backed marketing solutions which help B2B companies identify, activate, engage, and qualify their precise target audience at the buying stage they want. Acceligize’s database marketing technology is powered with an audience reach of over 75 million across 170 countries along with multilingual capabilities. Since 2016, Acceligize has been a preferred, and reliable lead generation partner to some of the world’s leading B2B publishers, advertisers, media agencies, and technology companies. Its services include Content Syndication, Lead Generation, Account Based Marketing, Intent data marketing, Install based targeting, Artificial Intelligence (AI) based marketing and other B2B marketing & data solutions that drive growth for technology companies. Acceligize has over 300 employees with offices across Texas, United States – London, United Kingdom – Dubai, UAE & Pune, India. Know more about Acceligize at https://acceligize.com.
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
Introduction: In the B2B realm, the quality of leads holds paramount importance. Highly Qualified Leads (HQLs) possess a greater likelihood of converting into valuable customers, driving revenue growth, and fostering long-term business relationships. In this blog post, we will delve into effective strategies and tactics that can help B2B marketers generate highly qualified leads to maximize their sales efforts and achieve sustainable success.
1. Refining Targeting and Buyer Persona Development:
1.1. Ideal Customer Profile (ICP): Start by defining your Ideal Customer Profile, which outlines the characteristics of your most successful and profitable customers. Consider factors such as industry, company size, location, job title, pain points, and budget. This focused approach ensures that your lead generation efforts are laser-targeted towards the right audience.
1.2. Buyer Personas: Develop detailed buyer personas within your target audience, representing the key decision-makers and influencers involved in the purchasing process. Understand their goals, challenges, motivations, and preferred communication channels. Tailor your messaging and engagement strategies to resonate with each persona, delivering the right content at the right time.
2. Content Marketing and Thought Leadership:
2.1. High-Quality Content Creation: Produce informative, valuable, and relevant content that addresses the pain points and challenges of your target audience. Develop a content strategy that encompasses blog posts, whitepapers, case studies, e-books, webinars, and industry reports. Position your brand as a thought leader by offering unique insights and practical solutions to establish credibility and attract highly qualified leads.
2.2. Personalization and Customization: Tailor your content and messaging to resonate with your target audience and specific buyer personas. Customize your offerings, solutions, and recommendations based on the unique needs and preferences of each lead. Personalization demonstrates your understanding of their challenges, increasing the chances of generating highly qualified leads.
3. Account-Based Marketing (ABM):
3.1. Account Selection: Identify high-value target accounts that align with your Ideal Customer Profile. Conduct thorough research to understand their pain points, objectives, and challenges. Use this information to tailor your messaging and create personalized campaigns that directly address their specific needs.
3.2. Multi-Touchpoint Engagement: Implement a multi-channel approach to engage with key decision-makers within target accounts. Combine personalized emails, social media outreach, content syndication, webinars, and events to build relationships and nurture leads throughout the buyer’s journey.
3.3. Sales and Marketing Alignment: Foster collaboration between your sales and marketing teams to ensure seamless coordination and effective communication with target accounts. Regularly share insights, provide feedback, and align strategies to maximize the impact of your ABM efforts.
4. Strategic Partnerships and Referrals:
4.1. Strategic Alliances: Identify non-competing companies or industry influencers with a similar target audience and explore strategic partnerships. Collaborate on joint webinars, co-authored content, or mutually beneficial promotions. Leveraging their credibility and reach can help generate highly qualified leads from their established networks.
4.2. Customer Referral Programs: Develop a customer referral program that incentivizes your existing customers to refer highly qualified leads. Offer rewards, discounts, or exclusive access to valuable resources as incentives for successful referrals. Happy customers can be your strongest advocates and a reliable source of high-quality leads.
5. Continuous Optimization and Measurement:
5.1. Lead Scoring: Implement a lead scoring system that assigns values to specific actions and behaviors exhibited by leads. Consider factors such as engagement with content, website activity, email interactions, and demographics. This allows you to prioritize and focus your resources on leads that exhibit the highest potential for conversion.
5.2. Analytics and Tracking: Utilize robust analytics tools to monitor the performance of your lead generation efforts. Track key metrics such as conversion rates, lead quality, cost per lead, and revenue generated. Analyze the data to identify trends, patterns, and areas for improvement, enabling you to optimize your strategies and tactics continually.
Conclusion: Generating highly qualified B2B leads requires a combination of strategic targeting, valuable content marketing, personalized engagement, account-based marketing, and strategic partnerships. By refining your targeting, delivering relevant content, nurturing leads, and optimizing your strategies based on data-driven insights, you can increase the quantity and quality of highly qualified leads. Embrace a customer-centric approach, adapt to evolving market dynamics, and consistently refine your lead generation efforts to drive sustainable business growth.
Acceligze is a global leader in delivering Highly Qualified Leads (HQLs), Sales Qualified Leads (SQLs) and BANT Qualified Leads. It’s two step qualification and quality backed lead guarantee, has helped 100s of tech brands successfully execute HQL programs. Acceligize reaches over 75 Million audiences across 170 countries with omnichannel strategies and multilingual capabilities.
Introduction: Lead generation is the lifeblood of B2B marketing, and in today’s ever-evolving digital landscape, generating high-quality Marketing Qualified Leads (MQLs) requires a strategic and data-driven approach. B2B marketers need to adapt to changing buyer behaviors, leverage innovative technologies, and optimize their lead generation efforts to maximize results. In this blog post, we will explore effective strategies for B2B MQL lead generation in today’s world.
A Marketing Qualified Lead (MQL) is a prospect who has demonstrated a certain level of interest in your product or service and is more likely to become a future customer. MQLs are typically identified through various lead scoring criteria, such as engagement with content, website behavior, demographic data, and firmographic information. Understanding the characteristics of an MQL specific to your business is essential for targeted lead generation.
2.1. Buyer Personas: Develop detailed buyer personas that represent your ideal customers. These personas should include demographic information, pain points, motivations, and preferred communication channels. This understanding will help tailor your messaging and targeting efforts for maximum effectiveness.
3.1. Valuable Content: Create and distribute valuable content that addresses the pain points and challenges of your target audience. This could include blog posts, whitepapers, case studies, webinars, and interactive content. By providing relevant and informative content, you can attract potential MQLs and establish your brand as a trusted industry resource.
5.1. Marketing Automation: Utilize marketing automation platforms to streamline lead generation workflows, nurture leads at scale, and track prospect engagement. Marketing automation tools enable you to automate repetitive tasks, score leads based on behavior, and deliver personalized content at the right time.
Introduction: In today’s digital age, B2B marketers face the constant challenge of reaching and engaging their target audience. Traditional marketing efforts alone are often insufficient, requiring innovative strategies to break through the noise and drive meaningful business results. Content syndication emerges as a powerful tool in the B2B marketer’s arsenal, enabling them to amplify their reach, increase brand awareness, and generate high-quality leads. In this blog post, we will explore the concept of content syndication in 2023 and how it can revolutionize B2B marketing efforts.
1. Understanding Content Syndication: Content syndication involves distributing valuable content, such as blog posts, whitepapers, eBooks, or videos, to third-party platforms or websites that reach a target audience beyond your own channels. This collaboration allows marketers to leverage established platforms with a relevant audience to increase their content’s exposure and generate leads. It is a mutually beneficial relationship where the content creator gains visibility, while the platform hosting the syndicated content gains valuable resources to engage their audience.
2. The Benefits of Content Syndication: 2.1. Expanded Reach: Content syndication enables B2B marketers to tap into new and larger audiences by leveraging the existing reach of partner platforms. By sharing content with established industry publications, online communities, or reputable blogs, marketers can extend their brand’s visibility and reach potential customers who may not have discovered them otherwise.
- 2.2. Increased Brand Awareness: By consistently delivering valuable content through syndication, B2B marketers can establish themselves as thought leaders and industry experts. As your content is shared across various platforms, your brand gains exposure and builds credibility, ultimately boosting brand awareness within your target market.
- 2.3. Lead Generation: Content syndication has proven to be a reliable source of high-quality leads for B2B marketers. When your content resonates with the audience on syndication platforms, interested readers are encouraged to submit their contact information or engage further with your brand. By capturing these leads, marketers can nurture them through the sales funnel and turn them into loyal customers.
3. Strategies for Effective Content Syndication: 3.1. Identify the Right Platforms: It’s crucial to research and identify platforms that align with your target audience and industry niche. Seek out reputable websites, industry-specific publications, social media groups, and online communities where your content will resonate with the audience you want to reach.
- 3.2. Tailor Content for Syndication: When syndicating content, it’s important to customize it for the platform and its audience. While maintaining the core message, adapt the content to match the platform’s tone, style, and format, ensuring it aligns with the preferences and expectations of the target audience.
- 3.3. Collaborate with Trusted Partners: Building relationships with trusted syndication partners can amplify the success of your content syndication efforts. Cultivate partnerships with influential platforms, industry leaders, and complementary brands to enhance your reach and credibility.
- 3.4. Measure and Optimize: Regularly monitor the performance of your syndicated content by tracking metrics such as traffic, engagement, and lead generation. Use these insights to refine your syndication strategy, identify what resonates with the audience, and optimize future content for better results.
4. Overcoming Challenges: Content syndication is not without its challenges. It requires careful planning, effective collaboration, and continuous optimization to achieve desired outcomes. Some common challenges include maintaining consistent messaging across platforms, ensuring content exclusivity, and tracking attribution accurately. By employing content management systems, robust analytics tools, and clear communication with syndication partners, these challenges can be addressed effectively.
Conclusion: In the fast-paced B2B marketing landscape of 2023, content syndication proves to be a very effective and a must have strategy in your marketing efforts.
Acceligize, is a global leader in performance-based B2B content syndication and lead generation solutions, it reaches over 75 Million audiences across 170 countries with multilingual capabilities. Over the last 7 years it has helped over 400 brands achieve their marketing ROI goals and execute successful content syndication campaigns that drive meaningful results. Contact us today!
ACCELIGIZE WINS BRONZE STEVIE® AWARD IN 2023 MIDDLE EAST & NORTH AFRICA STEVIE® AWARDS
Winners to Be Celebrated During a Gala Event on 18 March at the Waldorf-Astoria Hotel in Ras Al Khaimah, United Arab Emirates
ACCELIGIZE today was named the winner of BRONZE Stevie® Award in the “B2B Marketing Database Technology Management” category in the fourth annual Middle East & North Africa Stevie Awards, sponsored by the RAK Chamber of Commerce & Industry.
The Middle East & North Africa Stevie Awards are the only business awards program to recognize innovation in the workplace in 18 nations in the Middle East and North Africa. The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards® for 20 years.
Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners during a gala event on 18 March at the Waldorf-Astoria Hotel in Ras Al Khaimah, United Arab Emirates. Acceligize’s executive representatives will be attending the event to accept the award and be a part of the ceremony.
More than 800 nominations from organizations across the Middle East and North Africa were considered this year in categories such as Award for Excellence in Innovation in Products & Services, Award for Innovative Management, and Award for Innovation in Corporate Websites, among many others. ACCELIGIZE won in the B2B Marketing Database Technology Management category.
“This award validates the fact that Acceligize is creative in its data management and marketing approach, which are key elements for a demand generation agency. This Stevie® Award for Acceligize is also a testament to the collective dedication an organization puts in to moving forward in the right direction for the betterment of its customers.” said Rahim Khetani, Director of Acceligize.
Gold, Silver, and Bronze Stevie Award winners were determined by the average scores of more than 150 executives around the world acting as judges on six juries.
“We are delighted to recognize the achievements of such a diverse group of organizations across the MENA region in the 2023 edition of the Middle East & North Africa Stevie Awards,” said Stevie Awards President Maggie Miller. “We look forward to celebrating Stevie winners during our gala event on 18 March in Ras Al Khaimah, United Arab Emirates. The quality of nominations received this year was exceptional. The program has grown every year, showing the vast amount of innovation in the MENA region.”
Details about the Middle East & North Africa Stevie Awards and the list of Stevie Award winners are available at http://MENA.Stevieawards.com.
Acceligize is a global omnichannel B2B demand generation and technology marketing agency, providing a full suite of performance-driven B2B lead generation and content marketing solutions which help technology companies identify, activate, engage, and qualify their precise target audience at the buying stage they want, powered with an audience reach of over 75 million across 170 countries along with multilingual capabilities. Since 2016, Acceligize has been a preferred, and reliable lead generation partner to some of the world’s leading B2B publishers, advertisers, media agencies, and technology companies. Its services include Content Syndication, Lead Generation, Account Based Marketing, Intent data marketing, Install based targeting, Artificial Intelligence (AI) based marketing and other B2B marketing & data solutions that drive growth for technology companies. Acceligize has over 300 employees with offices across Texas, United States – London, United Kingdom – Dubai, UAE & Pune, India.
About the Stevie® Awards
Stevie Awards are conferred in eight programs: the Middle East & North Africa Stevie Awards, the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at https://www.StevieAwards.com.
Contrary to popular belief email marketing is not dead. However, you need to know how to do things right.
Every time we are introduced to a new method of reaching customers online, more and more people begin to suggest that email marketing is on its way out. Yet, according to Direct Marketing Association, companies are still seeing an estimated 4,300 per cent ROI from their email marketing. That doesn’t sound like email is dead to me.
Honestly, this should not be a complete surprise. Email marketing is a simple and cost-efficient way for brands to nurture leads. In fact, Gigaom Research shows that email is the single most effective way to build customer relationships. The key to seeing these benefits from your email marketing is to follow best practices and create extraordinary email content.
Email Marketing Best Practices
The best place to start an effective email marketing campaign is by paying attention to important best practices for brand email communications. Below are five general tips for creating dynamic email marketing content that gets real results.
1] Develop a strategy.
Much like any other aspect of marketing, you should not go into email marketing blind. Consider the following when developing a strategy:
- What are your email marketing goals?
- Who are you targeting with your emails?
- How will you build an email list?
- How often will you send content?
- Who will create content?
- What is your budget?
2] Work to build an effective email list.
You might be thinking, isn’t it easier to just buy a list? Besides regulations regarding consent and email, perhaps the biggest reason why you should not buy an email list is that the majority of people won’t read or respond to emails that they didn’t sign up for. You are wasting time and money developing content for people who will never read it! Instead, work to build your list organically by making real connections with prospects and leads.
3] Offer your customers something of value.
Every email communication should provide some type of value to the consumer. This does not necessarily mean providing discounts for services. Value can also be added by educating the consumer to make a more informed purchasing decision by addressing their biggest questions and concerns.
4] Optimize your email for mobile devices.
Many subscribers read your email from a smartphone or mobile device. If it is difficult to view or navigate on their device, they may delete the message and potentially unsubscribe from your list.
5] Make your messaging relevant.
When it comes to the best content for your readers, one size does not fit all. You want to deliver content that is targeted to leads at each step of the buyer’s cycle. To do this effectively, you need to segment your email marketing list so that readers see the types of content that are most relevant and effective for them.
Taking Your Email Marketing to the Next Level
Some people argue that consumers get too many emails and that’s why they don’t respond positively to brand emails. However, one report shows that about 95 per cent of consumers who opt into a brand’s email messages find the emails somewhat or very useful. Chances are if people are subscribing to your email content, they want to read it.
What consumers don’t want to see is the same old sales language, irrelevant messaging, or boring copy that they find in many other marketing emails. If you really want your emails to make an impact on your target market, you need to move past the competition and take your email marketing to the next level.
But how? If you’re struggling with creating successful email marketing campaigns, you’re not alone. Many of the managed IT service providers I work with at Ulistic have the same issues. That is why I’ve participated in a webinar to address some of the biggest challenges that brands face in connecting with customers through email.
B2B lead generation is a huge topic with content marketing, in-person connections and referrals considered to be the three most important tactics in lead generation marketing.
However, for those just starting to nurture new business relationships, or refresh or relaunch a content marketing strategy, the lead generation company has outlined nine quick B2B lead generation strategies.
1] Optimize Strong Content with Relevant CTAs
Optimize high-performing content by adding a call-to-action (CTA)—or updating an old one. Ask users to sign up, share, or follow. For example, the report suggests to encourage your audience to engage with the content you have submitted. In other words, encourage a click through by suggesting they “download the EBook” or “Reserve My Seat” instead of the less inspiring “Submit” or “Here” tab. Use visual cues that direct the viewer’s attention and train of thought.
2] Keep Prospects Warm with Exit-Intent Pop-ups
Immediate pop-ups will turn off many web visitors, but a key strategy in using exit-intent pop-up can keep prospects warm. By providing a “yes” or “no” option with your exit-intent pop up, the report suggests this strategy can increase conversions by 30 to 40 per cent. Creating clear action triggers with simple text and responsive design is also highly effective. The idea is not to paralyze a mobile user who cannot engage with or get out of your ad.
3] Tell A Story Through SlideShare
SlideShare is a slide hosting service that allows users to upload presentation slides to share online. Over 70 per cent of SlideShare traffic comes from targeted searches by professionals looking for specific solutions making leads more relevant. The key is using bold headlines and visuals and simple, relevant key words. By using fewer words and more pictures, you can break up the slide presentation with targeted text. Conventional wisdom states you can share up to 60 slides to tell your story, the report highlights one big idea with each slide. Any additional key features in the slide presentation of charts or diagrams can really help sell your brand.
4] Use Video Content to Educate and Set Your Brand Apart
Taking video content to the next level, and establishing your brand as an industry leader and go-to business can be achieved from an educational and informative standpoint, the report suggests. By creating excitement with headlines that promise to solve or identify key ‘pain points,’ a good strategy is to link the website with information about resources or content that generate the opportunity to connect. A good rule of thumb is to send reminders, follow-up emails and industry news once you have gotten connected.
5] Gate Premium Content
While the Marketo study suggests that 77 per cent of users expect that they will have to provide basic information for white papers and eBooks, it remains important to make it worth their time and effort. Some key methods of gating premium content is by using intelligent, interesting forms to avoid repeat fill-out requests, while creating an SEO-optimized landing page for each piece of gated content. Re-directing the landing page – after download – should include suggesting a link for the purpose of social shares.
6] Repurpose Content with a “Best Of” List for Different Channels
Breathe new life into existing content by grouping several of your hottest posts into a “Best of” list, or bundling them together for downloading, the report suggests.
For example, a well-performing blog post is a conversation starter for LinkedIn groups to get ideas and learn what your target audience has to say about the topic. Further, an effective strategy is to take a series of articles bundled into a well-designed eBook and host it on a landing page with a gated download for the purpose of collecting fresh email addresses for new leads. Additionally, the report an infographic for Pinterest, Instagram, Facebook or SlideShare to expand your audience and draw new attention to existing work.
7] Co-Brand/Co-Author Your eBook
Authoring or co-authoring an eBook is a strong brand strategy in B2B marketing, the report suggests. By creating a strategic partnership it remains a great way to get a fresh, new audience, and as co-authors there is the opportunity to market professionally produced content. Some important tips included partnering with a company whose products complement yours or are something potential customers may need. The report suggests that in publishing content, it is important to work with a highly reputable company—large or small—that’s established in another channel, or who slightly expands your demographic, or is an industry expert.
8] Offer a Free Assessment, Trial, or Demo
A free offer or free assessment is a great way to learn more about a prospects’ likes and dislikes, goals, challenges and pain points. Consider providing a link that helps prospects understand if your product is right for them, the report suggests. A demo is an opportunity to introduce a product and a trial can increase the chances for purchasing or establishing an opportunity for feedback and interaction.
9] Keep it Simple – Create a Personalized Direct Mail Campaign
Reach out to customers who you have done business with in the past, but also as a reminder to anyone who has signed up for your email list but hasn’t taken the next step. By segmenting customers and buyers based on buying patterns and time lapsed, a target list with a personalized message will result. Further, remind the contact that your organization is offering a free report or white paper. Keep your customer service team in the loop so that when a potential customer makes contact, they have the distinct impression that your company already knows them.
The company report suggests that the key to B2B lead generation is to diversify your marketing touch-points and highlight or enhance your value. Instead of the anonymous page views from a user who may not be ready to buy, set up a plan to offer more personalized information and fresh ideas. That way the interested parties start to fill the pipeline and will remember you when they are ready to buy.
Any successful B2B strategy must be geared towards lead generation. It’s why 85% of B2B marketers say their central priority is to generate more leads. But creating a successful B2B marketing strategy isn’t as easy as you might think. There are so many companies that are doing things wrong.
In this guide, you’re going to learn all about how to create a B2B marketing strategy that will grow your company quickly.
Define Your Targets Well
What every B2B marketing strategy has in common is targets that can be defined and refined. It’s impossible to market to everyone at once, so you need to concentrate on your core audience. Anyone else should be secondary to that small core group of people.
Focus your efforts on an individual customer segment. This customer segment will be your image of the perfect customer. It’s your ideal target buyer persona.
Once you discover your target market you need to create content that resonates with them. Content drives forward every type of marketing strategy. The problem is you have to be able to figure out the context of their unique situation. Without understanding what they care about and their purchasing path you’re going to struggle to figure in their minds.
You need to know how your buyers like to buy and what they respond to. This is more complex than you might think. When you’re just starting out you should focus on finding on what their motivations, pain points, and buyer journeys are. This will put you in the best possible position to sway them to making a purchase.
A conversion goal is a goal you will set for every piece of content at your disposal. All pieces of content aren’t designed to lead to some sort of purchase. Sometimes a piece of content is designed exclusively to lead to the next piece of content. It’s all part of the purchasing path you’re taking your prospects through.
When setting your conversion goals you need to make them appropriate to whatever stage of the buying process your target audience has reached. For example, at the very top of the funnel, your goal may be just to get them to visit your website.
Conversion goals should be reviewed regularly for leaks. Refine and optimize your conversion goals to get the most out of your efforts.
Pinpoint Contact Points
Engaging with your potential buyers and starting conversations is another priority for you. Remember that the modern buyer wants to have a relationship with any brand they work with. Figure out how you’re going to contact them and how you’re going to engage.
This will largely depend on your findings from earlier. Every type of audience will have their preferred method of contact. For example, you may be talking to them on Skype or through Facebook.
Just make sure that whatever way you choose it’s the one that requires the least amount of effort on their part.
Do You Have a Way to Review Each Stage for Quality?
It’s unlikely that you’ll get everything right on the first attempt. Established companies have B2B strategies that have been refined over many months and years. They have reviewed the numbers they are getting back and have made regular changed to ensure they stay on top of the latest trends.
You need to have a quality control process in place to make sure that each stage of the buying process is working effectively.
This may include regular performance reviews or it could be an ongoing monitoring of the numbers for any adverse trends.
Last Word – An Optimized Process
Preparing your B2B marketing strategy is about optimizing time and time again. Even if you hit upon the best possible outcome this is no guarantee that you’ll have the best strategy six months from now. Your audience is constantly evolving and you need to have the capacity to adapt to that.
Furthermore, when your business grows your needs are going to change. Any strategy you come up with should have the capacity for scaling. Effective scaling will ensure that you can continue to increase revenues while meeting the needs of your target market.
The best time to start with the optimization process is right now. Think about what you’re going to do to meet the needs of your target niche. Consider how you’re going to do it in the most cost-effective way possible.
ACCELIGIZE STRENGTHENS ITS MUSCLE, ANNOUNCES LAUNCH OF ITS NEW STATE OF THE ART DELIVERY FACILITY IN PUNE, INDIA.
[Pune, India – On 21st February, 2020] Acceligize announced the launch of its new fulfillment delivery center located at Pride Icon IT Park in Kharadi, Pune, India. The inauguration and ribbon cutting ceremony was done by Company Directors Altaz Khetani, Rahim and Nahid, along with senior management members of Acceligize.
The new office space will accommodate over 250 employees round the clock, in a 24×5 business operations environment, which include marketing professionals, data, quality and delivery analysts. This new home, will allow Acceligize to improve its data infrastructure and continue rapid growth in the center of data excellence – data collection & management, machine learned data verification & processing and utilize actionable insights & buying signals from over 57 million audiences, for delivering effective B2B marketing campaigns.
This new delivery center is an expansion & uplift from Acceligize’s previous delivery facility in Pune. The new center provides an unparalleled advantage and added muscle for phone verified lead generation campaigns, digital marketing, content & online brand management of publications BusinessInfoPro & ITBusinessInfo. But more evidently, this expansion allows Acceligize to increase its production capabilities to surpass over 50K monthly leads and ensure effective campaign design & planning and on-time campaign delivery/fulfillment, which is they commit to their clients.
“I am very proud of the entire team who has put in great efforts over the years to achieve this new milestone. This new facility would double our production capabilities and help us scale using technology with effective data management, thus creating better experiences for our clients. And this expansion would create hundreds of new employment opportunities locally and Acceligize is currently looking for talent in various departments in Pune, India” – Said Altaz Khetani, Director of Acceligize in India.
For more information about Acceligize, visit: www.acceligize.com
Acceligize is a global leader in providing turnkey B2B demand generation solutions using data science, technology, content and multi-channel marketing strategies. We offer customized B2B sales & marketing support services, which include database targeting, content syndication, lead generation, digital marketing and account based marketing.
[Burlingame, California – 19th June, 2020] Acceligize has announced to offer help and support to B2B lead buyers & businesses, during the coronavirus pandemic by offering two digital B2B lead generation packages, for new and existing clients.
1. START100 – We will provide 100 free content syndication leads to new clients, using our multi-channel lead generation strategies and our content marketing/publishing brands BusinessInfoPro & ITBusinessInfo. All leads delivered would be top of funnel, who have engaged with your content piece, established interest in your product or service, provided an opt-in and ready to hear from you.
Acceligize’s START100 program would run through the end of the year, until 21st December 2020.
2. HELP2020 – We will provide 20% extra leads at free of cost, to all existing clients on their budget spend and campaign bookings. This would be applicable across all of our B2B lead generation solutions and services at Top, Middle & Bottom of funnel, including ABM, Intent, Install base & lookalike targeting.
Acceligize’s HELP2020 program would run through the end of the year, until 21st December 2020.
“With recent economic conditions and businesses being affected around the global due to COVID-19, the overall business environment is much stressed and has been hit hard. To recover from this and restart the business as usual environment, we aim to offer help, to our new customers by offering them the START100 program, which would give them confidence to build & engage new customers and run new marketing campaigns. Similarly, we have a 95% client retention rate and almost every customer of ours has been continuously buying leads and spending marketing budgets with us for many years, we would like to extend our support to them as well during this time and help them effectively optimize their budget spend and use the benefits of the HELP2020 program which they can use for themselves and/or also pass the benefits to their clients as a token of kind gesture” said, Rahim Khetani Director of Acceligize.
To avail the above mentioned program benefits, please get in touch with us with your contact information
For more information about Acceligize, visit: www.acceligize.com
Acceligize is a global leader in providing turnkey B2B demand generation solutions using data science, technology, content and multi-channel marketing strategies. We offer customized B2B sales & marketing support services, which include database targeting, content syndication, lead generation, digital marketing and account based marketing.