ACCELIGIZE WINS BRONZE STEVIE® AWARD IN 2023 MIDDLE EAST & NORTH AFRICA STEVIE® AWARDS

5 Reasons Why Email Marketing is Not Dead

Contrary to popular belief email marketing is not dead. However, you need to know how to do things right.

Every time we are introduced to a new method of reaching customers online, more and more people begin to suggest that email marketing is on its way out. Yet, according to Direct Marketing Association, companies are still seeing an estimated 4,300 per cent ROI from their email marketing. That doesn’t sound like email is dead to me.

Honestly, this should not be a complete surprise. Email marketing is a simple and cost-efficient way for brands to nurture leads. In fact, Gigaom Research shows that email is the single most effective way to build customer relationships. The key to seeing these benefits from your email marketing is to follow best practices and create extraordinary email content.

Email Marketing Best Practices

The best place to start an effective email marketing campaign is by paying attention to important best practices for brand email communications. Below are five general tips for creating dynamic email marketing content that gets real results.

1] Develop a strategy.

Much like any other aspect of marketing, you should not go into email marketing blind. Consider the following when developing a strategy:

• What are your email marketing goals?
• Who are you targeting with your emails?
• How will you build an email list?
• How often will you send content?
• Who will create content?
• What is your budget?

2] Work to build an effective email list.

You might be thinking, isn’t it easier to just buy a list? Besides regulations regarding consent and email, perhaps the biggest reason why you should not buy an email list is that the majority of people won’t read or respond to emails that they didn’t sign up for. You are wasting time and money developing content for people who will never read it! Instead, work to build your list organically by making real connections with prospects and leads.

3] Offer your customers something of value.

Every email communication should provide some type of value to the consumer. This does not necessarily mean providing discounts for services. Value can also be added by educating the consumer to make a more informed purchasing decision by addressing their biggest questions and concerns.

4] Optimize your email for mobile devices.

Many subscribers read your email from a smartphone or mobile device. If it is difficult to view or navigate on their device, they may delete the message and potentially unsubscribe from your list.

5] Make your messaging relevant.

When it comes to the best content for your readers, one size does not fit all. You want to deliver content that is targeted to leads at each step of the buyer’s cycle. To do this effectively, you need to segment your email marketing list so that readers see the types of content that are most relevant and effective for them.

Taking Your Email Marketing to the Next Level

Some people argue that consumers get too many emails and that’s why they don’t respond positively to brand emails. However, one report shows that about 95 per cent of consumers who opt into a brand’s email messages find the emails somewhat or very useful. Chances are if people are subscribing to your email content, they want to read it.

What consumers don’t want to see is the same old sales language, irrelevant messaging, or boring copy that they find in many other marketing emails. If you really want your emails to make an impact on your target market, you need to move past the competition and take your email marketing to the next level.

But how? If you’re struggling with creating successful email marketing campaigns, you’re not alone. Many of the managed IT service providers I work with at Ulistic have the same issues. That is why I’ve participated in a webinar to address some of the biggest challenges that brands face in connecting with customers through email.

Keep Lead Generation on Track – Tips for the B2B Marketer

B2B lead generation is a huge topic with content marketing, in-person connections and referrals considered to be the three most important tactics in lead generation marketing.

However, for those just starting to nurture new business relationships, or refresh or relaunch a content marketing strategy, the lead generation company has outlined nine quick B2B lead generation strategies.

1] Optimize Strong Content with Relevant CTAs

Optimize high-performing content by adding a call-to-action (CTA)—or updating an old one. Ask users to sign up, share, or follow. For example, the report suggests to encourage your audience to engage with the content you have submitted. In other words, encourage a click through by suggesting they “download the EBook” or “Reserve My Seat” instead of the less inspiring “Submit” or “Here” tab. Use visual cues that direct the viewer’s attention and train of thought.

2] Keep Prospects Warm with Exit-Intent Pop-ups

Immediate pop-ups will turn off many web visitors, but a key strategy in using exit-intent pop-up can keep prospects warm. By providing a “yes” or “no” option with your exit-intent pop up, the report suggests this strategy can increase conversions by 30 to 40 per cent. Creating clear action triggers with simple text and responsive design is also highly effective. The idea is not to paralyze a mobile user who cannot engage with or get out of your ad.

3] Tell A Story Through SlideShare

SlideShare is a slide hosting service that allows users to upload presentation slides to share online. Over 70 per cent of SlideShare traffic comes from targeted searches by professionals looking for specific solutions making leads more relevant. The key is using bold headlines and visuals and simple, relevant key words. By using fewer words and more pictures, you can break up the slide presentation with targeted text. Conventional wisdom states you can share up to 60 slides to tell your story, the report highlights one big idea with each slide. Any additional key features in the slide presentation of charts or diagrams can really help sell your brand.

4] Use Video Content to Educate and Set Your Brand Apart

Taking video content to the next level, and establishing your brand as an industry leader and go-to business can be achieved from an educational and informative standpoint, the report suggests. By creating excitement with headlines that promise to solve or identify key ‘pain points,’ a good strategy is to link the website with information about resources or content that generate the opportunity to connect. A good rule of thumb is to send reminders, follow-up emails and industry news once you have gotten connected.

5] Gate Premium Content

While the Marketo study suggests that 77 per cent of users expect that they will have to provide basic information for white papers and eBooks, it remains important to make it worth their time and effort. Some key methods of gating premium content is by using intelligent, interesting forms to avoid repeat fill-out requests, while creating an SEO-optimized landing page for each piece of gated content. Re-directing the landing page – after download – should include suggesting a link for the purpose of social shares.

6] Repurpose Content with a “Best Of” List for Different Channels

Breathe new life into existing content by grouping several of your hottest posts into a “Best of” list, or bundling them together for downloading, the report suggests.

For example, a well-performing blog post is a conversation starter for LinkedIn groups to get ideas and learn what your target audience has to say about the topic. Further, an effective strategy is to take a series of articles bundled into a well-designed eBook and host it on a landing page with a gated download for the purpose of collecting fresh email addresses for new leads. Additionally, the report an infographic for Pinterest, Instagram, Facebook or SlideShare to expand your audience and draw new attention to existing work.

7] Co-Brand/Co-Author Your eBook

Authoring or co-authoring an eBook is a strong brand strategy in B2B marketing, the report suggests. By creating a strategic partnership it remains a great way to get a fresh, new audience, and as co-authors there is the opportunity to market professionally produced content. Some important tips included partnering with a company whose products complement yours or are something potential customers may need. The report suggests that in publishing content, it is important to work with a highly reputable company—large or small—that’s established in another channel, or who slightly expands your demographic, or is an industry expert.

8] Offer a Free Assessment, Trial, or Demo

A free offer or free assessment is a great way to learn more about a prospects’ likes and dislikes, goals, challenges and pain points. Consider providing a link that helps prospects understand if your product is right for them, the report suggests. A demo is an opportunity to introduce a product and a trial can increase the chances for purchasing or establishing an opportunity for feedback and interaction.

9] Keep it Simple – Create a Personalized Direct Mail Campaign

Reach out to customers who you have done business with in the past, but also as a reminder to anyone who has signed up for your email list but hasn’t taken the next step. By segmenting customers and buyers based on buying patterns and time lapsed, a target list with a personalized message will result. Further, remind the contact that your organization is offering a free report or white paper. Keep your customer service team in the loop so that when a potential customer makes contact, they have the distinct impression that your company already knows them.

The company report suggests that the key to B2B lead generation is to diversify your marketing touch-points and highlight or enhance your value. Instead of the anonymous page views from a user who may not be ready to buy, set up a plan to offer more personalized information and fresh ideas. That way the interested parties start to fill the pipeline and will remember you when they are ready to buy.

How To Create A Successful B2B Marketing Strategy

Any successful B2B strategy must be geared towards lead generation. It’s why 85% of B2B marketers say their central priority is to generate more leads. But creating a successful B2B marketing strategy isn’t as easy as you might think. There are so many companies that are doing things wrong.

In this guide, you’re going to learn all about how to create a B2B marketing strategy that will grow your company quickly.

Define Your Targets Well

What every B2B marketing strategy has in common is targets that can be defined and refined. It’s impossible to market to everyone at once, so you need to concentrate on your core audience. Anyone else should be secondary to that small core group of people.

Focus your efforts on an individual customer segment. This customer segment will be your image of the perfect customer. It’s your ideal target buyer persona.

Understand Context

Once you discover your target market you need to create content that resonates with them. Content drives forward every type of marketing strategy. The problem is you have to be able to figure out the context of their unique situation. Without understanding what they care about and their purchasing path you’re going to struggle to figure in their minds.

You need to know how your buyers like to buy and what they respond to. This is more complex than you might think. When you’re just starting out you should focus on finding on what their motivations, pain points, and buyer journeys are. This will put you in the best possible position to sway them to making a purchase.

Conversion Goals

A conversion goal is a goal you will set for every piece of content at your disposal. All pieces of content aren’t designed to lead to some sort of purchase. Sometimes a piece of content is designed exclusively to lead to the next piece of content. It’s all part of the purchasing path you’re taking your prospects through.

When setting your conversion goals you need to make them appropriate to whatever stage of the buying process your target audience has reached. For example, at the very top of the funnel, your goal may be just to get them to visit your website.

Conversion goals should be reviewed regularly for leaks. Refine and optimize your conversion goals to get the most out of your efforts.

Pinpoint Contact Points

Engaging with your potential buyers and starting conversations is another priority for you. Remember that the modern buyer wants to have a relationship with any brand they work with. Figure out how you’re going to contact them and how you’re going to engage.

This will largely depend on your findings from earlier. Every type of audience will have their preferred method of contact. For example, you may be talking to them on Skype or through Facebook.

Just make sure that whatever way you choose it’s the one that requires the least amount of effort on their part.

Do You Have a Way to Review Each Stage for Quality?

It’s unlikely that you’ll get everything right on the first attempt. Established companies have B2B strategies that have been refined over many months and years. They have reviewed the numbers they are getting back and have made regular changed to ensure they stay on top of the latest trends.

You need to have a quality control process in place to make sure that each stage of the buying process is working effectively.

This may include regular performance reviews or it could be an ongoing monitoring of the numbers for any adverse trends.

Last Word – An Optimized Process

Preparing your B2B marketing strategy is about optimizing time and time again. Even if you hit upon the best possible outcome this is no guarantee that you’ll have the best strategy six months from now. Your audience is constantly evolving and you need to have the capacity to adapt to that.

Furthermore, when your business grows your needs are going to change. Any strategy you come up with should have the capacity for scaling. Effective scaling will ensure that you can continue to increase revenues while meeting the needs of your target market.

The best time to start with the optimization process is right now. Think about what you’re going to do to meet the needs of your target niche. Consider how you’re going to do it in the most cost-effective way possible.

ACCELIGIZE STRENGTHENS ITS MUSCLE, ANNOUNCES LAUNCH OF ITS NEW STATE OF THE ART DELIVERY FACILITY IN PUNE, INDIA.

[Pune, India – On 21st February, 2020] Acceligize announced the launch of its new fulfillment delivery center located at Pride Icon IT Park in Kharadi, Pune, India. The inauguration and ribbon cutting ceremony was done by Company Directors Altaz Khetani, Rahim and Nahid, along with senior management members of Acceligize.

The new office space will accommodate over 250 employees round the clock, in a 24×5 business operations environment, which include marketing professionals, data, quality and delivery analysts. This new home, will allow Acceligize to improve its data infrastructure and continue rapid growth in the center of data excellence – data collection & management, machine learned data verification & processing and utilize actionable insights & buying signals from over 57 million audiences, for delivering effective B2B marketing campaigns.

This new delivery center is an expansion & uplift from Acceligize’s previous delivery facility in Pune. The new center provides an unparalleled advantage and added muscle for phone verified lead generation campaigns, digital marketing, content & online brand management of publications BusinessInfoPro & ITBusinessInfo. But more evidently, this expansion allows Acceligize to increase its production capabilities to surpass over 50K monthly leads and ensure effective campaign design & planning and on-time campaign delivery/fulfillment, which is they commit to their clients.

“I am very proud of the entire team who has put in great efforts over the years to achieve this new milestone. This new facility would double our production capabilities and help us scale using technology with effective data management, thus creating better experiences for our clients. And this expansion would create hundreds of new employment opportunities locally and Acceligize is currently looking for talent in various departments in Pune, India” – Said Altaz Khetani, Director of Acceligize in India.

For more information about Acceligize, visit: www.acceligize.com

About Acceligize

Acceligize is a global leader in providing turnkey B2B demand generation solutions using data science, technology, content and multi-channel marketing strategies. We offer customized B2B sales & marketing support services, which include database targeting, content syndication, lead generation, digital marketing and account based marketing.

ACCELIGIZE’S CONTRIBUTION TO B2B LEAD GEN INDUSTRY DURING COVID-19!

[Burlingame, California – 19th June, 2020] Acceligize has announced to offer help and support to B2B lead buyers & businesses, during the coronavirus pandemic by offering two digital B2B lead generation packages, for new and existing clients.

1. START100 – We will provide 100 free content syndication leads to new clients, using our multi-channel lead generation strategies and our content marketing/publishing brands BusinessInfoPro & ITBusinessInfo. All leads delivered would be top of funnel, who have engaged with your content piece, established interest in your product or service, provided an opt-in and ready to hear from you.

Acceligize’s START100 program would run through the end of the year, until 21st December 2020.

2. HELP2020 – We will provide 20% extra leads at free of cost, to all existing clients on their budget spend and campaign bookings. This would be applicable across all of our B2B lead generation solutions and services at Top, Middle & Bottom of funnel, including ABM, Intent, Install base & lookalike targeting.

Acceligize’s HELP2020 program would run through the end of the year, until 21st December 2020.

“With recent economic conditions and businesses being affected around the global due to COVID-19, the overall business environment is much stressed and has been hit hard. To recover from this and restart the business as usual environment, we aim to offer help, to our new customers by offering them the START100 program, which would give them confidence to build & engage new customers and run new marketing campaigns. Similarly, we have a 95% client retention rate and almost every customer of ours has been continuously buying leads and spending marketing budgets with us for many years, we would like to extend our support to them as well during this time and help them effectively optimize their budget spend and use the benefits of the HELP2020 program which they can use for themselves and/or also pass the benefits to their clients as a token of kind gesture” said, Rahim Khetani Director of Acceligize.

To avail the above mentioned program benefits, please get in touch with us with your contact information

For more information about Acceligize, visit: www.acceligize.com

About Acceligize

Acceligize is a global leader in providing turnkey B2B demand generation solutions using data science, technology, content and multi-channel marketing strategies. We offer customized B2B sales & marketing support services, which include database targeting, content syndication, lead generation, digital marketing and account based marketing.

ACCELIGIZE PREPARES TO BEAT COVID-19, ORGANIZED A COVID-19 VACCINATION DRIVE FOR ITS EMPLOYEES

[Pune (India) – 04th July 2021] Acceligize responded to the challenge of the pandemic by taking a rational approach. It organized a vaccination drive for all its employees in partnership with Columbia Asia Hospital at the Orchids International School. It aims to ensure the health and well-being of all its employees and ensures that it is taking the necessary precautions by shielding everyone in the company against COVID-19.

“The COVID-19 pandemic has been an unprecedented crisis the world has recently witnessed, and still it is not over. The COVID-19 pandemic has disrupted almost all industries and changed the way people work and the perception people have for their health. Right now, it is a crucial need to take care our health and maintain personal hygiene and therefore, we’d want all our employees to be fully vaccinated against and maintain highest level of precautions and hygiene in the workplace. I’m very happy to say that we have experienced 100% participation from all our team members” said Nahid Khetani, Director of Acceligize at Pune, India.

Acceligize has left no stone unturned to ensure that its employees are in good health, more than 300 employees took advantage of this vaccination drive organized by Acceligize.

Employee care is the most important concern for Acceligize. Acceligize believes that unprecedented times call for unprecedented actions and innovative solutions. Acceligize prioritizes taking care of its employees and considers its employees its valuable assets.

About the Company

Acceligize helps B2B brands market their products and services to over 75 million audiences worldwide through multichannel marketing strategies using web, email, and phone. It specializes in providing B2B marketing, lead generation, sales support solutions, digital marketing, and content syndication.

ACCELIGIZE INAUGURATES TWO NEW OFFICE LOCATIONS, EXPANDS IT’S FOOTPRINT ACROSS EMEA & APAC.

[Dubai (UAE) & Pune (India) – 09th April 2022] Acceligize inaugurated two new office locations, one in Pune (India) and another in Dubai (UAE) in April 2022. The launch of two new offices represents the accelerating growth at Acceligize for its clients and employees. The leaders of Acceligize Altaz & Nahid marked their presence at the Pune office and inaugurated its second delivery center in Pune, India at Pride Icon IT Park, and Rahim Khetani lead the inauguration of Acceligize’s first EMEA office, and opened doors of Acceligize’s new office in Binary Tower, Business Bay, Dubai UAE. Inauguration ceremony for both offices Pune and Dubai were conducted on the same day.

Here’s a glimpse into our new Dubai office

Here’s a glimpse of our brand-new second delivery centre in Pune.

“Both of these offices were launched with a strategic purpose – Our Dubai office will help us expand our sales operations across EMEA markets, and this new regional office will also be home to our finance team and serve as a the Financial Headquarter for Acceligize. Also, UAE has people from over 100 nationalities and our Dubai’s office will support us in scaling our local language lead generation offering, we have over 50 seats dedicated at this office ready to scale and fulfil the need for such type of campaigns, as we see a continuous increasing demand in local language telemarketing campaigns, specifically for BANT programs. And whereas Pune has always been a backend capital for operations of B2B lead generation companies, we have launched our second delivery centre in this region, which will support our continuous growth in headcounts and accommodate our quality, delivery and digital marketing team, along with our lead generation executives’ team. We will now have over 400 employees in Pune across our two locations. Lastly, these are great achievements for the Acceligize team which speaks about our ever-growing growth trajectory” said Rahim Khetani, Director of Acceligize.

Today Acceligize is a global leader in B2B content syndication and full funnel demand generation services and is generating 80K+ leads every month with over 75 million audiences. It is providing services in 190+ countries.

The new locations of Acceligize will help B2B brands in marketing their products and services to audiences worldwide through multichannel B2B marketing strategies. Acceligize is building trusted relationships with some of the leading technology companies, media agencies, publishers, advertisers, lead aggregators, and marketing companies across the globe.

About the Company

Acceligize is a global leader in providing turnkey B2B demand generation solutions using data science, technology, content and multi-channel marketing strategies. We offer customized B2B sales & marketing support services, which include database targeting, content syndication, lead generation, digital marketing and account based marketing.

For more information about Acceligize, visit: www.acceligize.com

How to Ensure your Lead Generation is GDPR Compliant

If you keep up with the times in the world of tech or marketing, then you’ve likely heard the buzz about GDPR.

Marketers, bloggers, and business owners alike were sent scrambling to comply with the EU’s new consumer privacy laws in order to avoid major fines.

But while many website owners are now up-to-date on their website’s compliance, there are still questions around what GDPR means for lead generation.

What is GDPR? What does it mean for your business’s lead gen efforts? Get these questions and more answered in our complete GDPR lead generation guide.

What is GDPR?

General Data Protection Regulation (GDPR) is the European Union’s latest consumer data protection legislation that protects EU citizens from the unlawful collection, use, and selling of their personal data. This data may include names, addresses, email addresses, photos, biometric data, or any other data that could be used to identify a person.

Put into effect in May 2018, GDPR established stronger rules on data protection that granted people more control over their data and leveled the playing field for all businesses.

Who Does GDPR Apply to?

GDPR applies to any business that operates in the EU, regardless of where they are based. In other words, it applies to any organization that does business with EU citizens.

If your business markets to, collects data from, or does business with EU citizens, you’ll want to be sure that your website (and lead generation efforts) are GDPR compliant. Otherwise, you could face some hefty fines.

Basics of GDPR Compliance

Once you’ve determined whether your business needs to be GDPR compliant, it’s time to bring your website and lead generation processes up to standard.

Before you dig into the finer details, make sure you thoroughly understand the basics:

1. Your data needs to be properly secured.
2. Your Privacy disclaimers (most likely) need to be updated.
3. You need to run an audit on how your data is collected, stored, and secured.
4. You need to customize your website Privacy Policy to comply with GDPR and be tailor-made to your business.
5. You need to have a designated team member who’s in charge of monitoring compliance.

Assuming your site is already compliant – or worse, ignoring GDPR altogether – could result in some major fines, lost business, and even a shutdown of your website.

For these reasons, it’s worth it to take the time to make your website (and lead generation) fully compliant.

What Does GDPR Mean for Lead Generation?

If you collect user information in order to generate leads for your business, then GDPR will likely impact your lead generation strategy. In simple terms, this is because GDPR requires that you gain consent from users before you collect their information.

The most significant change you may experience is not being able to send marketing materials to “cold” leads – even if already have their email address. This includes email newsletters, cold outreach, special offers, etc.

Next, you’ll have to state that the data you collect is protected against misuse. Typically, this relates to the unlawful selling of consumer information to third-party organizations. Finally, you’ll have to make it uber clear what your privacy policies are and how users can revoke consent at any time.

Many businesses use cold outreach, lead magnets, or contact forms to collect user information. Unfortunately, if your business markets to people in the EU, generating leads this way is no longer as simple as just getting their email address.

Fines for Non-Compliance

Businesses that fail to comply with GDPR face some hefty fines – up to 4% of their annual global turnover, or €20 million, whichever is higher.

If your website markets heavily to citizens in the EU, you could face fines of hundreds to hundreds of thousands of dollars for non-compliance.

The best way to avoid these fines is to make sure you get proper consent from users before you collect their personal information.

How to Ensure Your Lead Generation is GDPR Compliant

If paying GDPR penalties isn’t in your budget, then you’ll want to ensure that your lead generation efforts are fully compliant. Whether you’re marketing for your own business or for a client, these steps apply.

1. Gain Consent from Users

With GDPR in place, businesses can only gather consumer data when they have a legal reason to do so. These reasons typically include 1) collecting data to draft up a client contract, 2) because a user requests information, or 3) because a user consented to having their data collected.

When it comes to lead generation, you can tick off the GDPR compliant box by gaining consent from users. You can do this by prompting users to opt into having their data collected, stored, and/or shared.

One place where you need consent is cookies. Since cookies collect user data, it’s necessary that you ask for consent. You can do this by adding a cookie bar to your site with a pop-up that tells users that cookies are active, and that they can opt in or out at any time.

You can also ask for consent through your lead generation forms by simply adding a field that states that the user is opting in. The person must check the box in order for their consent to be valid.

2. Tell Users How and Why They’re Information is Being Collected

When it comes to GDPR compliance, the main question you need to answer is: what is the legal basis for your site collecting and using the person’s data?

In other words, you’re expected to be able to justify why and how the information is being collected.

For example, if you are collecting the information for lead generation purposes, then you need to explain that this is the case and also how the information is being obtained.

To be clear, this information must be stated in your website’s Privacy Policy – which should be visible on your site, it should also be tailor-made to your business. We recommend working with a trusted lawyer to draft your Privacy Policy for this reason.

Your Privacy statement should include:

• How the information is being collected
• Why the information is being collected
• Legal justification for why information is being collected
• How the information will be used
• Whether the information will be sold (and to whom)
• How users can opt out of data collection

In a nutshell, you need to make sure users know what they are consenting to when they consent to you using their data.

3. Make Sure Privacy Policy is Visible

Once you’ve crafted a Privacy Policy to post on your website, make sure it is clearly visible. Most businesses include a button for users to read their Privacy Policy in the footer or as a dropdown option from the main menu.

Some websites have the Privacy Policy appear as a pop-up so users can view it without having to exit their current page. This way, they can go back to reading your content right away, instead of choosing to exit your site.

4. Offer an Opt-Out Option

Even if you have a hot lead in your pipeline, they still have “the right to be forgotten” at any time. As it relates to GDPR, this means they can request for their information to be deleted – no questions asked.

For example, if a lead no longer wants to receive your newsletter or marketing materials, they should be able to unsubscribe. Then, you must comply immediately. This may seem like a bummer, but it’s nothing compared to the costs of GDPR fines.

5. Keep Data Safe

As part of your Privacy Policy, you’ll need to state how lead information is stored. To be compliant, all data must be stored securely.

You can use SSL encryption on your site to protect user information. Doing so is also beneficial in that it instills trust in users and it’s an important factor that search engines consider when it comes to driving traffic to your website.

To make sure your data is protected, make sure you cover all your bases. These include:

• The transfer of consumer information between servers, browsers, etc.
• The encryption of user data
• The length of time data will be stored for
• The storage of user data
• Who can access the data
• How you and your team will access the data
• How users can access their own data
• Where the data is stored.

As recommended earlier, it’s best to have a designated team member who will check GDPR compliance on a regular basis. They can audit your systems, check security, update your privacy policy, answer customer questions, and more

You can work with trusted lead generation service providers like Acceligize to collect, store, and use consumer information the right way. With full compliance, you’ll be able to avoid fines and may even generate more leads than before.

Scale Up Your Lead Generation Efforts without the Fines

Whether you do business in the EU now or plan to in the future, it’s highly recommended that you audit your site for GDPR compliance.

Many businesses jump on this before it’s too late, and it can cost them millions of dollars. As a business owner or marketer, you likely don’t have that money to toss at avoidable GDPR fees.

By following the 5 steps above, you’ll be well on your way to full GDPR compliant lead generation. Then, you can generate leads without the stress or potential fines.

Looking for GDPR compliant lead generation solutions provider? Get started with Acceligize

9 Tips for Account Based Marketing

Taking a one-to-many marketing approach has its perks, but it also comes at the cost of being time-consuming and, ultimately, less effective than account-based marketing.

Could account-based marketing be the solution to all your marketing woes? Looking forward to 2022, all signs point to Yes.

What is account-based marketing (ABM)? It’s a marketing strategy that involved targeting business accounts (as unites of one) as opposed to taking the typical one-to-many approach. With this strategy, you identify the accounts that present the highest value, target decision-makers at these businesses, and then craft campaigns that are targeted to their needs.

If you’re struggling to align your sales and marketing teams, or simply think you could be seeing better results from your campaigns, it may be time to take an account-based marketing approach.

Why Account-Based Marketing Matters

It’s easy to get stuck in traditional ways of doing things, even if you’re not seeing the results you deserve. Many businesses aim to cast a wide net with their campaigns but have few conversions to show for them.

That’s why forward-thinking businesses have been adopting an ABM approach in order to launch highly personalized, better results-generating campaigns. Here’s why account-based marketing matters going into 2022:

1. ABM is Highly Personalized

Account-based marketing specifically targets the decision-makers within a single organization. So, your campaigns are personalized in order to resonate with their unique needs.

When you market to a wider audience, it can be difficult to target the individual and make them feel as though your campaign speaks specifically to them. With ABM, you can take a more personalized approach, increasing your conversions.

2. ABM Shortens the Sales Cycle

Sometimes the B2B leads your marketing team generates for your sales team simply won’t result in a sale. This happens far less often with ABM because you know you are targeting organizations that have people who are interested in hearing from you.

This means your sales team spends less time weeding through poor-quality leads and instead spends more time selling. This shortens the time between the first follow-up to the closed deal.

3. ABM Generates a More Obvious ROI

According to ITSMA, over 80% of marketers describe account-based marketing as delivering higher returns than any other marketing strategy. And with one of the biggest marketing challenges being attribution, it’s much easier to pinpoint where the sale came from if you are targeting buyers you already have a relationship with.

4. ABM is More Time-Efficient

With ABM, you spend less time targeting prospects that present no obvious business value. That means your sales team won’t spend precious resourcing low-quality prospects. Instead, they’ll be able to focus on those that are most likely to close.

Account-Based Marketing Strategies for 2022

If you’re ready to adopt an account-based marketing approach, you’ll need to be equipped with the right strategies. Here, we’ve outlined 9 ABM tips to help you master your marketing in 2022 (and beyond)!

1. Identify Your Target Accounts

To get started, first, you must identify your target audience. In the case of ABM, you are targeting organizations, not people, so you’ll need to identify the characteristics of the organizations rather than create customer personas.

Collaborate with your team to identify your target accounts. You should consider data from both your sales and marketing departments in order to identify characteristics like:

• Industry
• Location
• Company size
• Revenue
• Chance of repeat purchase
• Expected profit margin

This information will help you determine your strongest accounts and how you can best target them in your marketing campaigns.

2. Determine Your Campaign Goals

Establish your campaign goals based on what you want to accomplish with your marketing campaigns.

Do you want repeat customers? To hit a certain quota? To generate new leads from your existing accounts? Be clear about what your goals are and why.

Doing so will inform your marketing campaigns, which will be crafted to generate the results you are trying to achieve through targeted ad copy, calls-to-action, and email marketing. You can work with a lead generation partner like Acceligize, who provides such Account Based Marketing & Account Based Lead Generation Services.

3. Choose Your Channels

Based on the characteristics of your target accounts, you’ll be able to determine which channels to use in promoting your campaigns. Consider where your audience spends the most time and how their organization interacts with content.

Here are some examples of campaigns you can launch to reach your target audience:

• Facebook Ads
• Media Sites
• Google Ads
• Twitter
• Instagram
• LinkedIn
• Email
• Direct Mail
• Phone

You can partner up with a B2B lead generation vendor like Acceligize which offers multiple channel options with a multi-channel marketing strategy.

4. Run an ABM Pilot Campaign

If you’re new to ABM or simply want to do a trial run of your campaign, consider launching a pilot campaign. This is where you launch your campaign but at a smaller scale in order to test the results and adjust accordingly.

Some businesses do that by only reaching out to a handful of decision-makers at a particular organization. Or, they may reach out to a look-alike organization (similar company characteristics, lower states) to see how their campaigns with that audience.

If the campaign does well or poorly, these insights can be applied to the “official” launch.

5. Launch Retargeting Campaigns

One of the best ways to drive conversions on your ABM campaigns is to use retargeting. This involves marketing to organizations or decision-makers you have already interacted with before, or with organizations that might have visited your website for the first time.

Since the organization has interacted with your business before, they’ll be familiar with your brand and more likely to buy compared to a cold audience.

6. Personalize Your Landing Pages

It’s not enough to simply set targeting parameters on your campaigns – you’ll need to craft compelling content that convinces your audience to buy. This is where it might be handy to hire a professional copywriter.

A copywriter will be able to research your audience’s pain points and work this into the copy on your ads, social media posts, and landing pages. They’ll write click-worthy calls-to-action that inspire your audience to take action and sign up to work with you.

Having personalized content is essential because it can be the difference between a lead ending up on your landing page and going elsewhere, or a lead converting by scheduling a call with your sales team.

7. Align Your Sales and Marketing Teams

Your sales and marketing teams must be aligned so that no viable leads fall through the cracks. While your marketing team generates leads, your sales team should be prepared to effectively close them.

This comes down to communication. Your marketing team should relay what the source of the leads was and what type of content they interacted with. With this information, your sales team will know what offer(s) your leads are interested in and can follow up accordingly.

On the flip side, your sales team can give your marketing team feedback on the quality of the leads and how they have been converting. This insight can then be applied to future campaigns.

8. Strengthen Your Relationships with Existing Clients

What has made your existing accounts convert in the past? What offers were they interested in? What channels did you use to market to them?

Look at past marketing and sales data to identify trends that could be applied to your new marketing campaigns. Understand your audience’s purchasing habits and identify where there might be opportunities for repeat business.

Not only might you be able to squeeze repeat business out of your existing clients, but they might refer you to other contacts in their network. By strengthening your relationship with your existing accounts, you help build trust and set the stage for future sales.

9. Measure Your Results

Since you established your goals from the beginning, you’ll have a ruler for measuring the results from your marketing campaigns. Did you hit all your benchmarks? Is there room for improvement? What would you do differently next time?

Like any other marketing strategy, ABM is not stagnant. You should always be adjusting your approach to better serve your audience and generate a higher ROI for your own business. Having the data at your fingertips will help you fine-tune your campaigns and become even more effective over time.

Do you have all the tools you need to launch a successful ABM campaign? Try Acceligize to reach your global target accounts at the buying stage you want and through the channel you wish.