ACCELIGIZE PREPARES TO BEAT COVID-19, ORGANIZED A COVID-19 VACCINATION DRIVE FOR ITS EMPLOYEES
[Pune (India) – 04th July 2021] Acceligize responded to the challenge of the pandemic by taking a rational approach. It organized a vaccination drive for all its employees in partnership with Columbia Asia Hospital at the Orchids International School. It aims to ensure the health and well-being of all its employees and ensures that it is taking the necessary precautions by shielding everyone in the company against COVID-19.
“The COVID-19 pandemic has been an unprecedented crisis the world has recently witnessed, and still it is not over. The COVID-19 pandemic has disrupted almost all industries and changed the way people work and the perception people have for their health. Right now, it is a crucial need to take care our health and maintain personal hygiene and therefore, we’d want all our employees to be fully vaccinated against and maintain highest level of precautions and hygiene in the workplace. I’m very happy to say that we have experienced 100% participation from all our team members” said Nahid Khetani, Director of Acceligize at Pune, India.
Acceligize has left no stone unturned to ensure that its employees are in good health, more than 300 employees took advantage of this vaccination drive organized by Acceligize.
Employee care is the most important concern for Acceligize. Acceligize believes that unprecedented times call for unprecedented actions and innovative solutions. Acceligize prioritizes taking care of its employees and considers its employees its valuable assets.
About the Company
Acceligize helps B2B brands market their products and services to over 75 million audiences worldwide through multichannel marketing strategies using web, email, and phone. It specializes in providing B2B marketing, lead generation, sales support solutions, digital marketing, and content syndication.
ACCELIGIZE INAUGURATES TWO NEW OFFICE LOCATIONS, EXPANDS IT’S FOOTPRINT ACROSS EMEA & APAC.
[Dubai (UAE) & Pune (India) – 09th April 2022] Acceligize inaugurated two new office locations, one in Pune (India) and another in Dubai (UAE) in April 2022. The launch of two new offices represents the accelerating growth at Acceligize for its clients and employees. The leaders of Acceligize Altaz & Nahid marked their presence at the Pune office and inaugurated its second delivery center in Pune, India at Pride Icon IT Park, and Rahim Khetani lead the inauguration of Acceligize’s first EMEA office, and opened doors of Acceligize’s new office in Binary Tower, Business Bay, Dubai UAE. Inauguration ceremony for both offices Pune and Dubai were conducted on the same day.
Here’s a glimpse into our new Dubai office
Here’s a glimpse of our brand-new second delivery centre in Pune.
“Both of these offices were launched with a strategic purpose – Our Dubai office will help us expand our sales operations across EMEA markets, and this new regional office will also be home to our finance team and serve as a the Financial Headquarter for Acceligize. Also, UAE has people from over 100 nationalities and our Dubai’s office will support us in scaling our local language lead generation offering, we have over 50 seats dedicated at this office ready to scale and fulfil the need for such type of campaigns, as we see a continuous increasing demand in local language telemarketing campaigns, specifically for BANT programs. And whereas Pune has always been a backend capital for operations of B2B lead generation companies, we have launched our second delivery centre in this region, which will support our continuous growth in headcounts and accommodate our quality, delivery and digital marketing team, along with our lead generation executives’ team. We will now have over 400 employees in Pune across our two locations. Lastly, these are great achievements for the Acceligize team which speaks about our ever-growing growth trajectory” said Rahim Khetani, Director of Acceligize.
Today Acceligize is a global leader in B2B content syndication and full funnel demand generation services and is generating 80K+ leads every month with over 75 million audiences. It is providing services in 190+ countries.
The new locations of Acceligize will help B2B brands in marketing their products and services to audiences worldwide through multichannel B2B marketing strategies. Acceligize is building trusted relationships with some of the leading technology companies, media agencies, publishers, advertisers, lead aggregators, and marketing companies across the globe.
About the Company
Acceligize is a global leader in providing turnkey B2B demand generation solutions using data science, technology, content and multi-channel marketing strategies. We offer customized B2B sales & marketing support services, which include database targeting, content syndication, lead generation, digital marketing and account based marketing.
For more information about Acceligize, visit: www.acceligize.com
How to Ensure your Lead Generation is GDPR Compliant
If you keep up with the times in the world of tech or marketing, then you’ve likely heard the buzz about GDPR.
Marketers, bloggers, and business owners alike were sent scrambling to comply with the EU’s new consumer privacy laws in order to avoid major fines.
But while many website owners are now up-to-date on their website’s compliance, there are still questions around what GDPR means for lead generation.
What is GDPR? What does it mean for your business’s lead gen efforts? Get these questions and more answered in our complete GDPR lead generation guide.
What is GDPR?
General Data Protection Regulation (GDPR) is the European Union’s latest consumer data protection legislation that protects EU citizens from the unlawful collection, use, and selling of their personal data. This data may include names, addresses, email addresses, photos, biometric data, or any other data that could be used to identify a person.
Put into effect in May 2018, GDPR established stronger rules on data protection that granted people more control over their data and leveled the playing field for all businesses.
Who Does GDPR Apply to?
GDPR applies to any business that operates in the EU, regardless of where they are based. In other words, it applies to any organization that does business with EU citizens.
If your business markets to, collects data from, or does business with EU citizens, you’ll want to be sure that your website (and lead generation efforts) are GDPR compliant. Otherwise, you could face some hefty fines.
Basics of GDPR Compliance
Once you’ve determined whether your business needs to be GDPR compliant, it’s time to bring your website and lead generation processes up to standard.
Before you dig into the finer details, make sure you thoroughly understand the basics:
- Your data needs to be properly secured.
- Your Privacy disclaimers (most likely) need to be updated.
- You need to run an audit on how your data is collected, stored, and secured.
- You need to customize your website Privacy Policy to comply with GDPR and be tailor-made to your business.
- You need to have a designated team member who’s in charge of monitoring compliance.
Assuming your site is already compliant – or worse, ignoring GDPR altogether – could result in some major fines, lost business, and even a shutdown of your website.
For these reasons, it’s worth it to take the time to make your website (and lead generation) fully compliant.
What Does GDPR Mean for Lead Generation?
If you collect user information in order to generate leads for your business, then GDPR will likely impact your lead generation strategy. In simple terms, this is because GDPR requires that you gain consent from users before you collect their information.
The most significant change you may experience is not being able to send marketing materials to “cold” leads – even if already have their email address. This includes email newsletters, cold outreach, special offers, etc.
Next, you’ll have to state that the data you collect is protected against misuse. Typically, this relates to the unlawful selling of consumer information to third-party organizations. Finally, you’ll have to make it uber clear what your privacy policies are and how users can revoke consent at any time.
Many businesses use cold outreach, lead magnets, or contact forms to collect user information. Unfortunately, if your business markets to people in the EU, generating leads this way is no longer as simple as just getting their email address.
Fines for Non-Compliance
Businesses that fail to comply with GDPR face some hefty fines – up to 4% of their annual global turnover, or €20 million, whichever is higher.
If your website markets heavily to citizens in the EU, you could face fines of hundreds to hundreds of thousands of dollars for non-compliance.
The best way to avoid these fines is to make sure you get proper consent from users before you collect their personal information.
How to Ensure Your Lead Generation is GDPR Compliant
If paying GDPR penalties isn’t in your budget, then you’ll want to ensure that your lead generation efforts are fully compliant. Whether you’re marketing for your own business or for a client, these steps apply.
1. Gain Consent from Users
With GDPR in place, businesses can only gather consumer data when they have a legal reason to do so. These reasons typically include 1) collecting data to draft up a client contract, 2) because a user requests information, or 3) because a user consented to having their data collected.
When it comes to lead generation, you can tick off the GDPR compliant box by gaining consent from users. You can do this by prompting users to opt into having their data collected, stored, and/or shared.
One place where you need consent is cookies. Since cookies collect user data, it’s necessary that you ask for consent. You can do this by adding a cookie bar to your site with a pop-up that tells users that cookies are active, and that they can opt in or out at any time.
You can also ask for consent through your lead generation forms by simply adding a field that states that the user is opting in. The person must check the box in order for their consent to be valid.
2. Tell Users How and Why They’re Information is Being Collected
When it comes to GDPR compliance, the main question you need to answer is: what is the legal basis for your site collecting and using the person’s data?
In other words, you’re expected to be able to justify why and how the information is being collected.
For example, if you are collecting the information for lead generation purposes, then you need to explain that this is the case and also how the information is being obtained.
To be clear, this information must be stated in your website’s Privacy Policy – which should be visible on your site, it should also be tailor-made to your business. We recommend working with a trusted lawyer to draft your Privacy Policy for this reason.
Your Privacy statement should include:
- How the information is being collected
- Why the information is being collected
- Legal justification for why information is being collected
- How the information will be used
- Whether the information will be sold (and to whom)
- How users can opt out of data collection
In a nutshell, you need to make sure users know what they are consenting to when they consent to you using their data.
3. Make Sure Privacy Policy is Visible
Once you’ve crafted a Privacy Policy to post on your website, make sure it is clearly visible. Most businesses include a button for users to read their Privacy Policy in the footer or as a dropdown option from the main menu.
Some websites have the Privacy Policy appear as a pop-up so users can view it without having to exit their current page. This way, they can go back to reading your content right away, instead of choosing to exit your site.
4. Offer an Opt-Out Option
Even if you have a hot lead in your pipeline, they still have “the right to be forgotten” at any time. As it relates to GDPR, this means they can request for their information to be deleted – no questions asked.
For example, if a lead no longer wants to receive your newsletter or marketing materials, they should be able to unsubscribe. Then, you must comply immediately. This may seem like a bummer, but it’s nothing compared to the costs of GDPR fines.
5. Keep Data Safe
As part of your Privacy Policy, you’ll need to state how lead information is stored. To be compliant, all data must be stored securely.
You can use SSL encryption on your site to protect user information. Doing so is also beneficial in that it instills trust in users and it’s an important factor that search engines consider when it comes to driving traffic to your website.
To make sure your data is protected, make sure you cover all your bases. These include:
- The transfer of consumer information between servers, browsers, etc.
- The encryption of user data
- The length of time data will be stored for
- The storage of user data
- Who can access the data
- How you and your team will access the data
- How users can access their own data
- Where the data is stored.
As recommended earlier, it’s best to have a designated team member who will check GDPR compliance on a regular basis. They can audit your systems, check security, update your privacy policy, answer customer questions, and more
You can work with trusted lead generation service providers like Acceligize to collect, store, and use consumer information the right way. With full compliance, you’ll be able to avoid fines and may even generate more leads than before.
Scale Up Your Lead Generation Efforts without the Fines
Whether you do business in the EU now or plan to in the future, it’s highly recommended that you audit your site for GDPR compliance.
Many businesses jump on this before it’s too late, and it can cost them millions of dollars. As a business owner or marketer, you likely don’t have that money to toss at avoidable GDPR fees.
By following the 5 steps above, you’ll be well on your way to full GDPR compliant lead generation. Then, you can generate leads without the stress or potential fines.
Looking for GDPR compliant lead generation solutions provider? Get started with Acceligize
9 Tips for Account Based Marketing
Taking a one-to-many marketing approach has its perks, but it also comes at the cost of being time-consuming and, ultimately, less effective than account-based marketing.
Could account-based marketing be the solution to all your marketing woes? Looking forward to 2022, all signs point to Yes.
What is account-based marketing (ABM)? It’s a marketing strategy that involved targeting business accounts (as unites of one) as opposed to taking the typical one-to-many approach. With this strategy, you identify the accounts that present the highest value, target decision-makers at these businesses, and then craft campaigns that are targeted to their needs.
If you’re struggling to align your sales and marketing teams, or simply think you could be seeing better results from your campaigns, it may be time to take an account-based marketing approach.
Why Account-Based Marketing Matters
It’s easy to get stuck in traditional ways of doing things, even if you’re not seeing the results you deserve. Many businesses aim to cast a wide net with their campaigns but have few conversions to show for them.
That’s why forward-thinking businesses have been adopting an ABM approach in order to launch highly personalized, better results-generating campaigns. Here’s why account-based marketing matters going into 2022:
1. ABM is Highly Personalized
Account-based marketing specifically targets the decision-makers within a single organization. So, your campaigns are personalized in order to resonate with their unique needs.
When you market to a wider audience, it can be difficult to target the individual and make them feel as though your campaign speaks specifically to them. With ABM, you can take a more personalized approach, increasing your conversions.
2. ABM Shortens the Sales Cycle
Sometimes the B2B leads your marketing team generates for your sales team simply won’t result in a sale. This happens far less often with ABM because you know you are targeting organizations that have people who are interested in hearing from you.
This means your sales team spends less time weeding through poor-quality leads and instead spends more time selling. This shortens the time between the first follow-up to the closed deal.
3. ABM Generates a More Obvious ROI
According to ITSMA, over 80% of marketers describe account-based marketing as delivering higher returns than any other marketing strategy. And with one of the biggest marketing challenges being attribution, it’s much easier to pinpoint where the sale came from if you are targeting buyers you already have a relationship with.
4. ABM is More Time-Efficient
With ABM, you spend less time targeting prospects that present no obvious business value. That means your sales team won’t spend precious resourcing low-quality prospects. Instead, they’ll be able to focus on those that are most likely to close.
Account-Based Marketing Strategies for 2022
If you’re ready to adopt an account-based marketing approach, you’ll need to be equipped with the right strategies. Here, we’ve outlined 9 ABM tips to help you master your marketing in 2022 (and beyond)!
1. Identify Your Target Accounts
To get started, first, you must identify your target audience. In the case of ABM, you are targeting organizations, not people, so you’ll need to identify the characteristics of the organizations rather than create customer personas.
Collaborate with your team to identify your target accounts. You should consider data from both your sales and marketing departments in order to identify characteristics like:
- Industry
- Location
- Company size
- Revenue
- Chance of repeat purchase
- Expected profit margin
This information will help you determine your strongest accounts and how you can best target them in your marketing campaigns.
2. Determine Your Campaign Goals
Establish your campaign goals based on what you want to accomplish with your marketing campaigns.
Do you want repeat customers? To hit a certain quota? To generate new leads from your existing accounts? Be clear about what your goals are and why.
Doing so will inform your marketing campaigns, which will be crafted to generate the results you are trying to achieve through targeted ad copy, calls-to-action, and email marketing. You can work with a lead generation partner like Acceligize, who provides such Account Based Marketing & Account Based Lead Generation Services.
3. Choose Your Channels
Based on the characteristics of your target accounts, you’ll be able to determine which channels to use in promoting your campaigns. Consider where your audience spends the most time and how their organization interacts with content.
Here are some examples of campaigns you can launch to reach your target audience:
- Facebook Ads
- Media Sites
- Google Ads
- Direct Mail
- Phone
You can partner up with a B2B lead generation vendor like Acceligize which offers multiple channel options with a multi-channel marketing strategy.
4. Run an ABM Pilot Campaign
If you’re new to ABM or simply want to do a trial run of your campaign, consider launching a pilot campaign. This is where you launch your campaign but at a smaller scale in order to test the results and adjust accordingly.
Some businesses do that by only reaching out to a handful of decision-makers at a particular organization. Or, they may reach out to a look-alike organization (similar company characteristics, lower states) to see how their campaigns with that audience.
If the campaign does well or poorly, these insights can be applied to the “official” launch.
5. Launch Retargeting Campaigns
One of the best ways to drive conversions on your ABM campaigns is to use retargeting. This involves marketing to organizations or decision-makers you have already interacted with before, or with organizations that might have visited your website for the first time.
Since the organization has interacted with your business before, they’ll be familiar with your brand and more likely to buy compared to a cold audience.
6. Personalize Your Landing Pages
It’s not enough to simply set targeting parameters on your campaigns – you’ll need to craft compelling content that convinces your audience to buy. This is where it might be handy to hire a professional copywriter.
A copywriter will be able to research your audience’s pain points and work this into the copy on your ads, social media posts, and landing pages. They’ll write click-worthy calls-to-action that inspire your audience to take action and sign up to work with you.
Having personalized content is essential because it can be the difference between a lead ending up on your landing page and going elsewhere, or a lead converting by scheduling a call with your sales team.
7. Align Your Sales and Marketing Teams
Your sales and marketing teams must be aligned so that no viable leads fall through the cracks. While your marketing team generates leads, your sales team should be prepared to effectively close them.
This comes down to communication. Your marketing team should relay what the source of the leads was and what type of content they interacted with. With this information, your sales team will know what offer(s) your leads are interested in and can follow up accordingly.
On the flip side, your sales team can give your marketing team feedback on the quality of the leads and how they have been converting. This insight can then be applied to future campaigns.
8. Strengthen Your Relationships with Existing Clients
What has made your existing accounts convert in the past? What offers were they interested in? What channels did you use to market to them?
Look at past marketing and sales data to identify trends that could be applied to your new marketing campaigns. Understand your audience’s purchasing habits and identify where there might be opportunities for repeat business.
Not only might you be able to squeeze repeat business out of your existing clients, but they might refer you to other contacts in their network. By strengthening your relationship with your existing accounts, you help build trust and set the stage for future sales.
9. Measure Your Results
Since you established your goals from the beginning, you’ll have a ruler for measuring the results from your marketing campaigns. Did you hit all your benchmarks? Is there room for improvement? What would you do differently next time?
Like any other marketing strategy, ABM is not stagnant. You should always be adjusting your approach to better serve your audience and generate a higher ROI for your own business. Having the data at your fingertips will help you fine-tune your campaigns and become even more effective over time.
Do you have all the tools you need to launch a successful ABM campaign? Try Acceligize to reach your global target accounts at the buying stage you want and through the channel you wish.
13 Ways to Grow your Email Marketing List in 2022
Email marketing is undoubtedly one of the most cost-effective lead generation tools for B2B businesses in 2022. According to the Direct Marketing Association, email marketing generates an average ROI of $1 : $45. One of the toughest things marketers struggle with though is generating or growing their B2B email marketing list. Having managed small lists in niches (1,000 – 3,000) and very large lists in mass-market companies (>250,000) we’ve picked up some tricks to growing B2B email marketing lists. Below, we’ll outline 19 different ways to grow or start a B2B email marketing list in 2022.
- Your existing clients
You likely have a CRM, Excel file or stack of purchase orders somewhere that is full of your existing clients, and their email addresses. This is the best place to start and where you’ll get the most bang for your buck. These individuals know of your company/industry, and in most cases that are happy to be receiving value-added content via email.
- Pop-ups on your website
Just because someone came onto your website and didn’t purchase something, doesn’t mean they are a dead lead. They may just be looking for information right now, but are a potential lead in the future. One of the easiest soft closes for them is to ask them to sign up for your email list via a pop-up on your website. This way, you’re able to send them value-added content and increase your frequency of touch; so when they are ready to purchase, they come to you!
Pop-up Hubspot uses when you attempt to exit their blog.
- Games/quizzes on your website
Marketers are getting trickier and trickier by the day. One trending way of gathering emails for your marketing list is by providing website visitors a game or quiz they can complete right on your website. The catch is they need to provide their email in order to receive their results.
Examples of a quiz prompted on exit from SEO Guru, Neil Patel’s website.
4. Sign up field on your website
This is a basic one. If you’re publishing great content, or are a fast-growing company, people will likely want to stay up to date. So, give them the option to by providing a link to sign up for your newsletter list right on your website. It is recommended that this is on every page, so utilize the top navigation or the footer.
5. Whitepapers, case studies, and hidden content
This one has been out there for a while but is still super effective. Commonly, websites will give you access to whitepapers, case studies or other hidden content when you give them your email. They say they will email you a link or the actual piece of content in order to protect it, but they really just want your email. Recently, marketers have been upping the ante and giving away full digital or hard copy books! You can also run Content Marketing & Content Syndication campaigns with Acceligize, using email marketing.
More examples from Hubspot.
6. Ask users to subscribe at the end of a piece of content
People are most likely to do something for you, once you’ve done something for them. So, if they’ve read your entire piece of content, and you’ve added value, that is the perfect time to ask them to sign up for your email list. Further, they’ll likely be interested in future articles and updates, so you’ll be doing them a favour.
Example from a blog post on Drift’s website.
7. Webinar signups
If you have previously run or are thinking of running a webinar for your clients and/or prospects, don’t think that the only selling opportunity is during the webinar. Ensure you add your attendee list to your B2B email marketing campaigns to get the maximum value out of it! You can also use a B2B Marketing company such as Acceligize, to help you improve your webinar attendance rate and tap in new audiences & webinar singups.
8. Buy a data list
Likely the easiest option is to just buy a cold email list from a vendor. There are a ton of email database vendors out there, so we won’t get into those. You can then take this list, target specific roles against specific campaigns, and if done properly, create a constant flow of leads. A data & lead generation company like Acceligize which provides Data Targeting Solutions, can provide you a quality bespoke list.
9. Your live chat
Before someone can start a live chat with you, ask that they provide you with an email address. This helps to follow up if they get disconnected but also provides you with an email to use in your marketing efforts.
Another example from Drift.
9. Tradeshows/events
If you’re attending or hosting any tradeshows or events, we recommend you utilize that time to grow your email list. During the show/event you can, have a station where people can sign up for your email list, gather emails via a game, scan badges with the promise to donate $1 to charity – the possibilities are endless. Even better, after the show/event it’s common for the organizer to send out a list of all attendees and their emails.
10. Subscribe option in email signature
Create as many touchpoints as possible! One of the easiest, but commonly overlooked touchpoints is your company’s email signatures. Add a link in your signatures where individuals can easily sign up for your email list.
11. Contest/giveaways
Generally, contests/giveaways are usually thought to be effective for B2C companies but there are a ton of ways you can leverage them for B2B companies. Stripe as an example, gives away Stripe branded t-shirts and Mailchimp gives away figurines of their mascot. You can easily utilize these or other creative initiatives to gather email addresses during a giveaway or contest.
12. Contact forms
Don’t forget to add the people that have already reached out to you via the contact form on your website to your B2B email marketing list! This is commonly overlooked but can be an effective way to repurpose email addresses.
13. Newsletter sharing
Content sharing is becoming more and more popular as companies look to leverage related client bases. However, an emerging trend is sharing newsletter sign up slots. The concept here is that company A puts a piece of company B’s content in their newsletter and then directly under it, a link to sign up for company B’s newsletter. A lead generation company like Acceligize which uses email marketing & co-branded emails can help you achieve this, as well help you with content marketing.
Overall
People say email marketing is dead or dying, but we think the numbers speak for themselves. If you’re a B2B company, you need to start building an email marketing list and pushing out high-value content immediately! B2B Email marketing and building a quality list are instrumental for success in 2022.
Ready to use email marketing as your tool for B2B Content Syndication & Lead Generation? Get in touch with Acceligize to get started today and reach over 75 Million audiences from our database across 190 countries.